PR staging of the Lindt cult gold bunny

The golden bunny from LINDT is a cult figure and has been an integral part of Easter decorations in many families for over 60 years.

Advertorials in key media are an excellent way of staging the Goldhasen editions. Because an advertorial, as a mixed form of advertisement and editorial contribution, offers the option of precisely placing the product message with the editorial look and feel.

move communications accompanies advertorials from the conception through the creation of texts and the photo shoot to the coordination of the digital fine-tuning of the image processing.