Toshiba is back!

Toshiba is back on the european market. move communications supports the relaunch in the german language market with targeted B2B presswork concerning the launch event in London and this years IFA in Berlin.

The next step will be the continuing presentation of the recent product line-up in the relevant special interest and mainstream media.

The goal is to guide this still very well known brand back to a “brand A status” through successful communication. The challenge will be to position Toshiba TV products clearly different than the well known competition in this hotly contested market.

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