Toshiba TV is back!

Toshiba has been back in the European TV market since 2017. move communications supported the relaunch in the German-speaking area with targeted B2B press work around the launch event in London and continues the continuous approach of the specialist media.

The aim is to accompany the still very well-known brand on its way back to A brand status in a communicative manner. The challenge is to differentiate Toshiba TV in the hotly contested consumer electronics industry from the well-known TV players.

In addition to B2B press work, one-off product line productions in relevant special interest and audience media, including competition cooperations and radio PR contributions to the IFA, round off the range of services offered.

Are you interested in more details about the case or do you have questions about a challenge in your company? Please contact me:

Jutta Rossié
+49 (0) 89 452219 22 //