Vestel: Focus on the trade press

Gone are the days when people only talked about OEM behind closed doors. Nevertheless, the topic poses a certain challenge in PR.

How do you create awareness for a company that is enormously strong on the German market but not present for end consumers? move communications focuses its PR work for Vestel on the specialist media, coordinates interviews and meetings with opinion leaders.

The IFA in Berlin is a highlight every year. Vestel’s presence here fills an entire exhibition hall and generates a lot of media interest.