Case: Severin – New brand approach

The traditional company SEVERIN is known as a reliable manufacturer of small electrical appliances. Currently, the brand re-emerges: fresher, higher quality and more emotional.

The new claim “Friends for Life” brings the corporate philosophy to the point. The innovative products become friends in everyday life, the needs of the end customers flow even more into product development, and dealing with trading partners is open and transparent.

move communications accompanies this transformation process and advises the company on all communication issues. In addition to comprehensive, strategic advice on brand rebalancing, move handles all B2B and B2C press work in Germany.

A first highlight was the trade fair appearance at the IFA 2018, where SEVERIN presented itself for the first time in a new look to a broad public and made the reorientation of the brand tangible.

Are you interested in more details about the case or do you have questions about a challenge in your company? Please contact me:

Jutta Rossié
+49 (0) 89 452219 22 //