Good care has a home at Curanum and this home is, of course, characterised by its residents. During the reworking of the image brochures for selected retirement homes, move communications paid particular attention to the people and their lives together.
As part of a research and photo shooting tour to all the selected facilities throughout Germany, image shots were taken showing the residents and staff in an authentic, likeable and very personal way. A real USP in this line of business.
The reworked texts promote this credible atmosphere and, at the same time, present the most important information about each home in a structured and clear way.