Lindt B2C-PR: awakening chocolate dreams

Every year … the world celebrates Christmas and looks forward to the Easter Bunny. Then it is high season for the topic of chocolate in consumer media. But how do you create media attention outside of the classic demand times?

move communications puts the high-quality Lindt products in the limelight. Sometimes in a fashionable environment, sometimes as a trendy lifestyle accessory. With press releases that are more than just product information. With images that arouse fantasies. With background stories that make research superfluous. And with attention-grabbing competitions.