Lindt: “Chocoladenseiten” customer magazine
The Lindt “Chocoladenseiten” present the whole world of chocolate and enjoyment in a particularly high-quality way. With a circulation of millions, they have been one of Germany’s largest customer magazines in the food sector for many years.
In the Easter edition, Lindt once again inspires its customers and readers with delicious recipes, original decoration tips, interesting information about chocolate and the latest product information.
The “chocolate pages” are available in well-stocked grocery stores in the vicinity of the Lindt product range.
In a study, Lindt examined how positive the customer magazine is for the company’s marketing. Check out this short video to learn more about the results of this study (in german).
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Dr. Klaus Kitzmüller (Content Marketing/Advertising)
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