SEVERIN has been producing electric grills for more than 25 years – that speaks for competence and success. It is not without reason that the long-established company is the market leader in electric grills.
As part of the repositioning of the brand, it is important to reoccupy the eBBQ topic and to position itself as a specialist in this field in the long term. move communications is developing an audio communication strategy that perfectly supports this goal. The centerpiece is the conception and production of the podcast “Steaks and the City”.
SEVERIN launches its first own podcast in the summer of 2019 and provides monthly tips, recipe ideas and a lot of barbecue fun. The advantages offered by electro-grilling are always in focus. SEVERIN scores with credible content, competence and enthusiasm for the topic. At the same time, two Spotify playlists provide the perfect soundtrack to the eBBQ party.
The audio offer is rounded off by a radio PR feature that will be broadcast on more than 35 private radio stations throughout Germany during the barbecue season 2019, not only informing the listener about the electric barbecue, but also giving them the chance to have a SEVERIN eBBQ grill to win.
All information about the podcast (in german) at: www.severin.de/cms/steaksandthecity