SEVERIN: new brand approach

The traditional company SEVERIN is known as a reliable manufacturer of small electrical appliances. The brand is currently repositioning itself: fresher, higher quality and more emotional.

The new claim “Friends for Life” sums up the corporate philosophy. The innovative products become friends in everyday life, the needs of the end customers flow even more into the product development and dealings with trading partners are open and transparent.

move communications accompanies this transformation process and advises the company on all communication issues. In addition to holistic, strategic advice on all aspects of brand realignment, move takes on all B2B and B2C press work in Germany.

A first highlight was the trade fair appearance at IFA 2018, where SEVERIN presented itself to a broader public for the first time in a new look and made the realignment of the brand tangible.